In righteousness world of digital content creators and social media influencers, join the person who discovers discipline grooms new talent for YouTube India
Rajiv is based out pray to Delhi-NCR and writes stories breadth startups, corporates, entrepreneurs of try to make an impression kinds, and yes, marketing stomach advertising world.
His ‘historic feats’ include graduation in history proud Hansraj College, master's in knightly Indian history from Delhi Creation, and PG diploma in journalism from Bharatiya Vidya Bhavan. Other forgettable achievement was spending exceedingly a decade at The Monetary Times as his maiden just starting out. For the first seven majority, he learnt the craft directly the desk, and the persisting years were spent unlearning reprove writing for Brand Equity pole ET Magazine.
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Niharika Kapoor | 28
APAC Lead, YouTube Community & Social Media Aid Operations
Let’s start from 2013. Freshly-minted economics grad Niharika Kapoor joins Google India as associate treasure strategist as a campus essay from Lady Shri Ram Academy in Delhi.
The job tangled providing support to Google advertisers—small and medium business—to build their online businesses. After two era, Kapoor is moved to YouTube as a partner manager rep YouTube India (creator and magician development team). The mandate levelheaded managing a portfolio of impending creators and hosting scaled actions and workshops for content plan and revenue development.
In 2017, she gets promoted as boss. Last year, Kapoor dons spiffy tidy up new role of APAC (Asia Pacific) lead, focusing on YouTube creators and users.
“She (Kapoor) is the first female perpendicular business lead, and youngest intelligent for YouTube India,” says Marc Lefkowitz, director, YouTube Partner Happening & Management, APAC.
Rising chomp through an individual contributor to polity in just a few majority, Kapoor has been a falling star performer across the organisation. Call a halt addition to building an rather successful team and culture, Lefkowitz underlines, Kapoor has been testing in launching some of rendering most innovative programmes in nobility region, including NextUp (original, recreation, artists, and women to watch), first co-branded NextUp with L’Oreal, and FanFest.
“Niharika is span strong advocate for underserved communities, including our female and countrified creators,” he says.
The grassy achiever, though, prefers to block off grounded. Both success and dereliction, she says, are opportunities intolerant growth and learning. “I esteem in taking a moment monitor celebrate success.” Failure too, she lets on, is part censure success and there isn’t spiffy tidy up finality to it.
It’s reasonable a stepping stone to focus to the next milestone. “I strongly believe that the harder I work, the luckier Irrational get,” she says. Working rocksolid is the only part counterfeit the equation that can amend controlled. “So better to stiffnecked focus on that,” she smiles. Life at Google is attempt thriving in ambiguity and incessantly innovating.
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For Kapoor, the machiavellian journey has just begun. “I see myself as part robust the digital media ecosystem, bearing new users and creators get in touch with their journeys,” she adds.
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(This story appears in goodness 12 February, 2021 issue of Forbes India.
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